5 Benefits of Investing in B2B Software
Ecommerce stores have been around for some time now. In addition to serving customers directly, B2C businesses are expanding to the B2B model.
1. It increases significant order values
Ecommerce platforms bring high conversion rates. Orders placed on ecommerce platforms tend to be bulky. It is one of the main reasons why the B2B market has grown more than the B2C market.
B2B buyers also tend to be quicker in buying orders. For example, the average order value of one B2B transaction is approximately $491 while the B2C average order value is $147.
2. It meets customers’ needs
You’ve probably noticed that the business buyer’s portfolio is constantly changing.
According to Google, half of the B2B purchasers are millennials. These buyers tend to make independent buying decisions.
They expect the same customized experience as B2C buyers expect when purchasing online.
B2B ecommerce platforms can help you meet your customer’s needs and adapt to their shopping habits.
3. It improves your customer service
Here is one typical scene from the ecommerce industry – a customer service representative or CSR looks for a certain product on the ERP system, places an order and helps with customer service via the same system.
The ERP system doesn’t a user-friendly interface.
With ecommerce software, the CSRs can offer efficient services with a modern and easy-to-use platform as an alternative.
A happy CSR gives better customer experience which is one of the main business differentiators.
4. Reaching more customers
As more and more people shop online, a substantial market can be easily reached. At this point, it is essential to invest in a B2B ecommerce platform.
Around 90% of B2B researchers user the web when conducting research work. Another study shows that 30% of buyers make half of their purchases online.
More than 50% of B2B buyers expect to make the same amount of online purchases in the next three years. It makes sense to adapt to the trend and meet your industry’s requirements.
5. It helps you to stay ahead of the competition
It is best to be equipped with digital services as your potential buyers shop online, right? Using an ecommerce platform places you one step ahead of the competition.
Ecommerce is no longer vague but a driving force, especially for B2B businesses. Merchants need to take advantage of this opportunity or face the risk of being left behind.
A capable B2B ecommerce platform should help your business attract new customers, retain the current customers, and sell more of your products.